Mycitydeal specials, sales and coupons
Mycitydeal is a division of Groupon, a group buying site in South Africa offering discounted products and services to the South African market. Each day, Mycitydeal (www.mycitydeal.co.za) features an unbeatable deal on activities, restaurants and products in cities throughout South Africa. The site offers one deal per day which is valid until midnight. These deals have a minimum required number of purchasers to make the deal active. Should the number of purchasers not reach the minimum requirement, the deal is cancelled and customers are not charged. If the minimum is met, the deal is on. Once a deal is on, customers are charged and sent an email with a link to print the voucher. The voucher includes all the redemption instructions and any information relevant to the deal. Vouchers are only emailed out once the deal bought is closed. Customers can access the voucher through their account on the site to print it. Many of the deals can also be purchased for gifts. Deals are valid for purchase on the site only for one day. The voucher, however, is valid for a period of time that ensures customers can take full advantage of the discounted price. . Businesses that feature on the site providing deals are provided with a unique risk-free advertising and marketing concept. Groupon Mycitydeal focuses on a single business and a single deal each day which is emailed to their large subscriber database on the day of the deal. The deal is marketed on many of the social networks to spread the word of both the deal as well as the business. The deal and minimum number of purchasers is agreed upon between Mycitydeal and the business and should the minimum number of orders not be met, there is no cost to the business for the exposure and brand awareness. Mycitydeal takes a portion of the cost of the deal when the deal is purchased, meaning there is no up front cost for the business. The advantage of collective buying sites such as Groupon Mycitydeal, is the ability to negotiate large discounts on local products and services for their customers. These discounts are not available directly from the vendor, and are only available to members who have signed up on the site. This provides a unique and expansive opportunity for companies to market their products and services to a wide audience of interested customers who want to take advantage of their products at discounted rates.