Hifi Corporation come out with their catalogue once per week, typically running from Thursday until Sunday. The Hifi Corporation catalogue contains all the latest specials from Hifi Corporation, as well as any important information (such as a store opening) that they want to share. Hifi Corporation has been around for almost 20 years and have recently changed their branding to be just Hifi Corp. (which is more modern sounding). Instead of competing against the other “all-in-one” stores, Hifi Corp have chosen to focus on electronic and electrical goods, and really specialise in those. This focus extends from their product lines to the training the staff receive.